Pricing:
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We are in a buyer's market, not a seller's market. If
you're priced over the market, you are playing
a one-sided game. The high price may make you
feel good, but buyers will not play along. As time passes, most will ignore your home and
put offers elsewhere. If a buyer wants your home
anyway, the offer will reflect the value perceived rather than the inflated price you
have asked. Overpricing turns away sincere buyers, helps
your competition sell quicker and hurts your chances
for a timely sale at a good price. |
Marketing:
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Are you achieving the exposure needed to let buyers know about
your home? It's a competitive marketplace today in which
too many homes are looking for too few buyers. It pays
to get the word out widely, repetitively and consistently. If you
are not doing it yourself, get help from a professional. |
Condition:
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It is your choice of when and how to pay
for ignored repairs, unkempt lawns, pet odors, outdated kitchens
and bathrooms. You can pay after the sale by leaving the
problems to the buyer and walking away with less
money. Or you can pay before putting up
the For Sale sign, taking care of the items now,
and likely enjoying a quicker closing at a higher
price. For more information, see
Top Home Improvements |
Showings:
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People will not buy what they cannot see. The more restrictions you impose as
to when and how buyers may see your home, the longer
you're delaying the day of sale. Accept a degree of
sacrifice of your normal life, and make it as
easy as possible for qualified buyers to view your home. Be
extremely cautious about showing your home if alone. |
Negotiating:
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Unless there is duress or another compelling factor, a contract does not happen where one side
wins and one side loses. If you negotiate with the
idea that your buyer is an opponent to overcome,
your "victory" results in no deal and no
sale. If you must win on every point, or if you become emotionally
involved with the dealings, consider having a professional
represent your best interests. Remember, your priority is to sell.
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